PART 2: RESEARCH CONTENT
CHAPTER 1: THEORETICAL AND PRACTICAL BASIS OF MANAGEMENT
CREDIT RISK FOR INDIVIDUAL CUSTOMERS
1.1 Overview of credit and credit risk
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Pre-tax Profit of Bidv Tien Giang in the Period 2011-2015
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At that time, the Branch had to set aside a provision for credit risks, which reduced the Branch's income.
Chart 2.2. Pre-tax profit of BIDV Tien Giang in the period 2011-2015
Unit: Billion VND
140
120
100
80
60
40
20
0
63.3
80.34
89.29
110.08
131.99
2011 2012 2013 2014 2015
Profit before tax
(Source: Report on the implementation of the annual business plan of the General Planning Department of BIDV Tien Giang [24])
However, through chart 2.2, it can be seen that BIDV Tien Giang's profit is still increasing continuously, and its operating efficiency is currently leaking. This is a contribution of non-credit services, and this service segment will be increasingly focused on growth by BIDV Tien Giang to ensure the highest profit safety because credit activities have many potential risks. At the same time, focusing on developing non-credit services is consistent with one of the contents of restructuring the financial activities of credit institutions in the project "Restructuring the system of credit institutions in the period 2011-2015" approved by the Prime Minister in Decision No. 254/QD-TTg dated March 1, 2012 [14]: "Gradually shifting the business model of commercial banks towards reducing dependence on credit activities and increasing income from non-credit services".
2.2. Current status of non-credit service development at BIDV Tien Giang.
2.2.1. BIDV Tien Giang has deployed the development of non-credit services in recent times.
Along with the development of the Head Office, BIDV Tien Giang's products and services are constantly improved and deployed in a diverse manner to ensure provision for many different customer groups in the area: individual customers, corporate customers, and financial institutions. Typical services are as follows: Payment services, treasury services, guarantee services, card services, trade finance, other services: Western Union, insurance commissions, consulting services, foreign exchange derivatives trading, e-banking services,...
2.2.1.1. Payment services:
In accordance with the Prime Minister's Project to promote non-cash payments in Vietnam [15], banks in Tien Giang province have continuously developed payment services to reduce customers' cash usage habits through card services and electronic banking services such as: salary payment through accounts, focusing on developing card acceptance points, developing multi-purpose cards, paying social insurance by transfer, paying bills through banks, etc.
Chart 2.3. Net income from payment services in the period 2011-2015
Unit: Million VND
6000
5000
4000
3000
2000
1000
0
3922 4065
4720 5084 5324
2011 2012 2013 2014 2015
Net income from payment services
(Source: Report on the implementation of the annual business plan of the General Planning Department of BIDV Tien Giang [24])
Along with the technological development of the entire system, BIDV Tien Giang has a payment system with a fairly stable transaction processing speed, bringing many conveniences to customers. The results of observing chart 2.3 show that the income from payment services that the Branch has achieved has grown over the years but the speed is not high and the products are not outstanding compared to other banks. Domestic payment products such as: Online bill payment, electricity bills, water bills, insurance premiums, cable TV bills, telecommunications fees, airline tickets, etc. bring many conveniences to customers. Regarding international payment, this is an indispensable activity for foreign economic activities, BIDV Tien Giang is providing international payment methods for small enterprises producing agriculture, aquatic food and seafood that have credit relationships with banks in industrial parks in Tien Giang province such as: money transfer, collection, L/C payment.
2.2.1.2. Treasury services:
BIDV Tien Giang always focuses on ensuring treasury safety and currency security, always complies with legal regulations, and minimizes risks in operations such as: counting and collecting money from customers, receiving and delivering internal transactions, collecting from the State Bank (SBV) or other credit institutions, receiving ATM funds, bundling money, etc. BIDV Tien Giang's treasury service management department is always fully equipped with modern machinery and equipment such as: money transport vehicles, fire prevention tools, money counters, money detectors, magnifying glasses, etc. to ensure absolute safety in treasury operations, immediately identifying real and fake money and other risks that may affect people and assets of the bank and customers. In addition, implementing regulation 2480/QC dated October 28, 2008 between the State Bank of Tien Giang province and the Provincial Police on coordination in the fight against counterfeit money, in the 3-year review of implementation, BIDV Tien Giang discovered, seized and submitted to the State Bank of Tien Giang province 475 banknotes of various denominations and was commended by the Provincial Police and the State Bank of Tien Giang province [17].
Chart 2.4. Net income from treasury services in the period 2011-2015
Unit: Million VND
350
300
250
200
150
100
50
0
105 122
309 289 279
2011 2012 2013 2014 2015
Net income from treasury services
(Source: Report on the implementation of the annual business plan of the General Planning Department of BIDV Tien Giang [24])
However, as shown in Figure 2.4, income from treasury operations is not high and fluctuates. Specifically, in the period 2011-2013, net income increased and increased most sharply in 2013, then in the period 2013-2015, there was a downward trend. This fluctuation is due to the fact that fees collected from treasury services are often very low and can even be waived to attract customers to use other services.
2.2.1.3. Guarantee and trade finance services:
BIDV Tien Giang, thanks to the advantages of the province and the favorable location of the Branch, has continuously focused on developing income from guarantee services and trade finance.
Chart 2.5. Net income from guarantee and trade finance services in the period 2011-2015
Unit: Million VND
14000
12000
10000
8000
6000
4000
2000
0
5193 5695
2742 3420
8889
3992
11604 12206
5143 5312
2011 2012 2013 2014 2015
Net income from guarantee services Net income from Trade Finance
(Source: Report on the implementation of the annual business plan of the General Planning Department of BIDV Tien Giang [24])
Through chart 2.5, we can see that BIDV Tien Giang's income from guarantee services and trade finance has grown over the years. The reason is: Among BIDV Tien Giang's corporate customers, the construction industry is the industry with the highest proportion of customers after the trading industry, this is a group of customers with potential to develop guarantee services. The second group of customers is corporate customers in the fields of agricultural production, livestock and seafood processing with high import and export turnover in the area.
are the target of trade finance development. In addition, BIDV Tien Giang also focuses on continuously developing these customer groups to increase revenue for many other products and services in the future.
2.2.1.4. Card and POS services:
As a service that BIDV Tien Giang has recently developed strongly, it can be said that this is a very potential market and has the ability to develop even more strongly in the future. Card services with outstanding advantages such as fast payment time, wide payment range, quite safe, effective and suitable for the integration trend and the Project to promote non-cash payments in Vietnam. Cards have become a modern and popular payment tool. BIDV Tien Giang early identified that developing card services is to expand the market to people in society, create capital mobilized from card-opened accounts, contribute to diversifying banking activities, enhance the image of the bank, bring the BIDV Tien Giang brand to people as quickly and easily as possible. BIDV Tien Giang is currently providing card types such as: credit cards (BIDV MasterCard Platinum, BIDV Visa Gold Precious, BIDV Visa Manchester United, BIDV Visa Classic), international debit cards (BIDV Ready Card, BIDV Manu Debit Card), domestic debit cards (BIDV Harmony Card, BIDV eTrans Card, BIDV Moving Card, BIDV-Lingo Co-branded Card, BIDV-Co.opmart Co-branded Card). These cards can be paid via POS/EDC or on the ATM system. In addition, with debit cards, customers can not only withdraw money via ATMs but also perform utilities such as mobile top-up, online payment, money transfer,... through electronic banking services.
In order to attract customers with card services, BIDV Tien Giang has continuously increased the installation of ATMs. As of December 31, 2015, BIDV Tien Giang has 23 ATMs combined with 7 ATMs in the same system of BIDV My Tho, so the number of ATMs is quite large, especially in the center of My Tho City, but is not yet fully present in the districts. Basic services on ATMs such as withdrawing money, checking balances, printing short statements,... BIDV ATMs accept cards from banks in the system.
Banknetvn and Smartlink, cards branded by international card organizations Union Pay (CUP), VISA, MasterCard and cards of banks in the Asian Payment Network. From here, cardholders can make bill payments for themselves or others at ATMs, by simply entering the subscriber number or customer code, booking code that service providers notify and make bill payments.
Chart 2.6. Net income from card services in the period 2011-2015
Unit: Million VND
3500
3000
2500
2000
1500
1000
500
0
687
1023
1547
2267
3104
2011 2012 2013 2014 2015
Net income from card services
(Source: Report on the implementation of the annual business plan of the General Planning Department of BIDV Tien Giang [24])
Through chart 2.6, it can be seen that BIDV Tien Giang's card service income is constantly growing because the Branch focuses on developing businesses operating in industrial parks, which are the source of customers for salary payment products, ATMs, BSMS. Specifically, there are companies such as Freeview, Quang Viet, Dai Thanh, which are businesses with a large number of card openings at the Branch, contributing to the increase in card service fees [25].
Table 2.6. Number of ATMs and POS machines in 2015 of some banks in Tien Giang area.
Unit: Machine
STT
Bank name
Number of ATMs
Cumulative number of ATM cards
POS machine
1
BIDV Tien Giang
23
97,095
22
2
BIDV My Tho
7
21,325
0
3
Agribank Tien Giang
29
115,743
77
4
Vietinbank Tien Giang
16
100,052
54
5
Dong A Tien Giang
26
97,536
11
6
Sacombank Tien Giang
24
88,513
27
7
Vietcombank Tien Giang
15
61,607
96
8
Vietinbank - Tay Tien Giang Branch
6
46,042
38
(Source: 2015 Banking Activity Data Report of the General and Internal Control Department of the Provincial State Bank [21])
Through table 2.6, the author finds that the number of ATMs of BIDV Tien Giang is not much, ranking fourth after Agribank Tien Giang, Dong A Tien Giang, Sacombank Tien Giang. The number of POS machines of BIDV Tien Giang is very small, only higher than Dong A Tien Giang and BIDV My Tho in the initial stages of merging the BIDV system. Besides, BIDV Tien Giang has a high number of cards increasing over the years (table 2.7) but the cumulative number of cards issued up to December 31, 2015 is still relatively low compared to Agribank, Vietcombank, Dong A (table 2.6).
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Assessing the level of satisfaction of individual customers with savings deposit services at Saigon Commercial Joint Stock Bank SCB - Ninh Kieu Branch - 13
1.1.1 Credit concept
Credit is a traditional activity of credit institutions in general and of commercial banks in particular. Credit activities account for a large proportion, bringing in the main source of income for commercial banks, and at the same time playing a supporting role, promoting the development of other banking activities.

Bank credit is generally understood as a transaction of assets between the lender, a bank, and the borrower, in which the bank transfers assets to the borrower for use within a certain period of time according to the agreement, and the borrower is responsible for unconditionally repaying the principal and interest to the bank when due.
In the transaction relationship between the lender and the borrower, the following contents are shown:
- Assets in bank credit relationships are money.
- The borrower can only use the asset temporarily for a certain period of time. When the agreed period of use expires, the borrower must repay the lender. Based on the principle of repayment, the bank must have a basis to believe that the borrower will repay on time when transferring the asset to the borrower. This is a very basic factor in credit management, which is why the bank must conduct a thorough analysis before deciding to lend.
- The normal repayment value must be greater than the loan value, or in other words
The other is that the borrower has to pay interest in addition to the principal.
- In bank credit relations, loans are granted on the basis of an unconditional commitment to repay. In terms of law, documents defining credit relations such as credit contracts, contracts, etc. are essentially promissory notes, in which the borrower commits to unconditionally repay the bank when the payment is due.
1.1.2 Credit concept for individual customers
It is difficult to give an exact definition of personal loans, but in the most basic and simple understanding: " Personal loans are lending relationships in which commercial banks transfer capital within a certain period of time from commercial banks to individuals, households, and cooperatives for the purpose of consumption, investment, or production and business".
Personal loan features
About the subject
With the characteristics of the loan subjects being individuals, households, cooperatives that need to use capital for consumption, investment or production and business activities of that individual or household. Unlike enterprises and economic organizations, individual customers are often very large in number, have very diverse loan needs but are not regular and are greatly influenced by the economic, cultural and social environment. Therefore, in each different region, the loan needs of individual customers are also very different.
Loan period
The loan term of individual customers is diverse, including short-term, medium-term and long-term loans. For loans to supplement working capital for production and business, the term is mainly short-term. As for loans to serve the consumption needs of individuals and households, the loan term is usually medium-term and long-term.
Capital size and number of loans
Normally, loans to individual customers are usually smaller in size than loans to businesses and economic organizations. However, for commercial banks operating in the direction of retail banking, the number of loans to individual customers often accounts for a large proportion.
Loan costs
Costs that commercial banks pay for personal customer loans
often large in both human and tool costs. Because the customer loan object is
The individual has complicated developments, the number of loans is large, but the scale of each
The loan is relatively small.
Loan interest rate
Interest rates on personal loans are often higher than those on corporate loans. This is because the cost of personal loans per unit of loan capital is high, the risk level of the loan is high and it is less sensitive to interest rates.
Credit risk
Personal loans always have high credit risks. Because the lending subjects are individuals and households whose financial situation is easily changed depending on their work and health status. In production and business activities, individuals and households often have weak management skills, lack of experience, and outdated science and technology, so their ability to compete in the market is poor. Therefore, the Bank will face risks when borrowers become unemployed, have accidents, or go bankrupt. On the other hand, the appraisal and decision to lend to individual customers often lacks complete information, which is also one of the reasons leading to credit risks for personal loans.
1.1.3 Credit risk for individual customers at commercial banks
Concept of personal customer credit risk
KHCN credit risk is the type of risk that arises when an individual customer is unable to repay or does not want to repay part or all of the debt to the bank. Credit risk arises in the event that the bank cannot fully recover both the principal and interest of the loans, or the customer's repayment is not on time as scheduled.
Impact of personal customer credit risk
a) For banks
For banks, when facing risks, it means that they cannot recover the capital provided and the interest on the loan, but the bank still has to pay the principal and interest on the mobilized funds when due, this causes the bank to lose balance in revenue and expenditure, affecting the bank's business.
affecting profits and business efficiency. At the same time, when facing lending risks, banks often fall into a state of insolvency, directly affecting the bank's reputation and customer confidence, a situation that no bank wants to fall into.
b) For individual customers
For individual customers who are unable to repay the principal (interest) to the bank, they have almost no chance to access bank capital and even other sources in the economy due to loss of reputation.
Other individual borrowers' access to bank capital is also more limited as credit risks force commercial banks to tighten lending.
c) For the economy
For the economy, the smooth operation of the banking system is extremely important, related to individuals, economic organizations, and businesses. Bankruptcy of banks will directly affect individuals and businesses that need to borrow capital because banks are an important capital channel, the economy also suffers serious consequences, prices increase, purchasing power decreases, unemployment increases sharply, economic and social instability.
In short, the harm of credit risk is very large and wide-ranging. Therefore, preventing and limiting credit risk is a matter of special concern not only within the scope of banks, but also in the entire economy. In other words, credit risk management to prevent and limit credit risk in banks is extremely important.
1.2 Credit risk management of individual customers at commercial banks
1.2.1 Concept of personal customer credit risk management
The main activity of a bank is to mobilize idle money from those with excess capital to lend to those lacking capital with the aim of recovering the principal and interest at a certain time in the future.
Besides, risk and profit are two sides of the same coin, if you want profit, you must have both.
profit must accept risk, if not accept risk will never gain
profit. Therefore, it is not a matter of whether there is risk or not, but improving the quality of risk management at commercial banks is a pressing issue both in theory and practice. The purpose of credit risk management is to maximize profits and maintain credit risk within the acceptable range of the bank.
Scientific and technological credit risk management is the process of approaching credit risk in a scientific, comprehensive and systematic manner to identify, control, prevent and minimize losses and adverse effects of credit risk.
1.2.2 Content of credit risk management for individual customers
Banks that want to manage credit risks well for customers need to build a unified, logical and strict credit risk management system that meets the following requirements:
a) Establishing an appropriate credit environment
Approve and review the credit risk strategy periodically, considering the
issues such as: acceptable level of risk, level of profitability.
Implement credit policy strategy. Develop credit policies and credit procedures for individual loans and the entire credit portfolio to identify, assess, and control credit risk.
Identify and manage credit risk in all products and activities
All new projects go through all approved procedures and processes.
b) Operate according to a reasonable credit granting process
Full credit granting criteria include: borrower characteristics, goals, credit structure.
Set up general credit limits for each customer and each group
client.
There are clear procedures established for approving credit facilities.
new use
Credit granting must be based on strict management of loans, reducing lending risks for related parties.
c) Ensure adequate control procedures for credit risk
Establish an independent and continuous credit review system, and communicate the results
results for the Board of Directors and senior management.
The credit granting process must be fully and specifically monitored.
Have a management system for problem loans.
1.2.3 Credit risk management process for individual customers
1.2.3.1 Credit risk identification
Risks always go hand in hand with the credit activities of banks. So how can banks identify risks, causes of risks, risk objects, risk levels and frequency of occurrence in order to have measures to limit and minimize risks to the lowest level or within the allowable limit to ensure safety and efficiency? This is important.
+ Group of signs related to the relationship with the bank:
This group of signs is also known by another name, the group of early warning signs, including the following basic signs:
- Delaying or causing difficulties or obstacles for the bank in the process of periodically or suddenly checking the loan usage, financial situation, and business production activities of customers without transparent and convincing explanations.
- Requesting to extend or adjust the debt repayment period many times without giving clear reasons or lacking convincing objective grounds for extending or adjusting the debt repayment period.
Group of signs related to customer management methods
Adverse changes in capital structure, liquidity ratio or customer activity level, specifically: sudden increase in debt/equity ratio; quick payment and immediate payment ratio showing signs of continuous decline; decrease in payables and rapid increase in receivables, inventories with large intensity; disproportionate increase in regular debt ratio, decrease in cash fund; increase
revenue but reduced or no profit, mismatched capital accounts, negative changes in gross profit and net profit ratios over revenue; volume of goods increases faster than revenue, number of customers in debt increases rapidly and payment terms of debtors are extended, beautifying the balance sheet by creating intangible assets, overvaluation through asset revaluation…
Frequent changes in the structure of the management system and the executive board. Disagreements and conflicts in the management and administration, disputes in the management process.
+ Group of signs originating from bank credit policy:
- Inaccurate assessment and classification of customer risk levels.
- Granting credit based on uncertain and unsecured commitments from customers to maintain a large deposit or benefits brought by customers from the granted credit;
- Drafting ambiguous and unclear terms and conditions in credit contracts; failing to specify a repayment schedule for each loan; intentionally compromising credit principles with customers despite knowing that there are potential risks;
- Credit policies that are too rigid or loose leave loopholes for customers to exploit;
- Incomplete credit records, lack of compliance or incomplete compliance with current regulations on credit approval;
+ Other warning signs
In addition to the signs originating from the customers themselves, there are a number of other warning signs originating from the Bank's credit policy. These signs also require special attention from bank managers to respond appropriately. This group of warning signs is also known as the group of remote warning signs, including:
Credit is granted based on uncertain commitments and lack of customer guarantees.
Credit growth is too fast, beyond the control capacity and capital of banks.
1.2.3.2 Credit risk analysis
After identifying and analyzing the causes of risk, banks need to assess and quantify the risk. To accurately determine the risk level of each loan, banks must have a reliable loan classification system based on credit risk. Banks often apply a number of specific models to assess credit risk. There are many credit risk measurement models, including classical credit analysis models (qualitative) and credit risk quantification models. The qualitative method has the disadvantage of being time-consuming, expensive, and subjective. As for the quantitative model, the advantage over the traditional method is that it allows for the rapid processing of a large volume of loan applications, at low cost, objectively, and thus contributes positively to controlling bank credit risk.
1.2.3.3 Risk control and financing
a) Risk control:
Control
while giving
Control
after loan
Risk control is the use of measures, techniques, tools, strategies and operational programs to prevent, avoid and minimize risks. Based on the calculated risk level, financial safety coefficients and risk acceptance, there are different preventive measures to reduce the level of damage. The basic measures to control credit risks are as follows:
Control before giving
Figure 1.1 Risk control steps in credit activities




![Pre-tax Profit of Bidv Tien Giang in the Period 2011-2015
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At that time, the Branch had to set aside a provision for credit risks, which reduced the Branchs income.
Chart 2.2. Pre-tax profit of BIDV Tien Giang in the period 2011-2015
Unit: Billion VND
140
120
100
80
60
40
20
0
63.3
80.34
89.29
110.08
131.99
2011 2012 2013 2014 2015
Profit before tax
(Source: Report on the implementation of the annual business plan of the General Planning Department of BIDV Tien Giang [24])
However, through chart 2.2, it can be seen that BIDV Tien Giangs profit is still increasing continuously, and its operating efficiency is currently leaking. This is a contribution of non-credit services, and this service segment will be increasingly focused on growth by BIDV Tien Giang to ensure the highest profit safety because credit activities have many potential risks. At the same time, focusing on developing non-credit services is consistent with one of the contents of restructuring the financial activities of credit institutions in the project Restructuring the system of credit institutions in the period 2011-2015 approved by the Prime Minister in Decision No. 254/QD-TTg dated March 1, 2012 [14]: Gradually shifting the business model of commercial banks towards reducing dependence on credit activities and increasing income from non-credit services.
2.2. Current status of non-credit service development at BIDV Tien Giang.
2.2.1. BIDV Tien Giang has deployed the development of non-credit services in recent times.
Along with the development of the Head Office, BIDV Tien Giangs products and services are constantly improved and deployed in a diverse manner to ensure provision for many different customer groups in the area: individual customers, corporate customers, and financial institutions. Typical services are as follows: Payment services, treasury services, guarantee services, card services, trade finance, other services: Western Union, insurance commissions, consulting services, foreign exchange derivatives trading, e-banking services,...
2.2.1.1. Payment services:
In accordance with the Prime Ministers Project to promote non-cash payments in Vietnam [15], banks in Tien Giang province have continuously developed payment services to reduce customers cash usage habits through card services and electronic banking services such as: salary payment through accounts, focusing on developing card acceptance points, developing multi-purpose cards, paying social insurance by transfer, paying bills through banks, etc.
Chart 2.3. Net income from payment services in the period 2011-2015
Unit: Million VND
6000
5000
4000
3000
2000
1000
0
3922 4065
4720 5084 5324
2011 2012 2013 2014 2015
Net income from payment services
(Source: Report on the implementation of the annual business plan of the General Planning Department of BIDV Tien Giang [24])
Along with the technological development of the entire system, BIDV Tien Giang has a payment system with a fairly stable transaction processing speed, bringing many conveniences to customers. The results of observing chart 2.3 show that the income from payment services that the Branch has achieved has grown over the years but the speed is not high and the products are not outstanding compared to other banks. Domestic payment products such as: Online bill payment, electricity bills, water bills, insurance premiums, cable TV bills, telecommunications fees, airline tickets, etc. bring many conveniences to customers. Regarding international payment, this is an indispensable activity for foreign economic activities, BIDV Tien Giang is providing international payment methods for small enterprises producing agriculture, aquatic food and seafood that have credit relationships with banks in industrial parks in Tien Giang province such as: money transfer, collection, L/C payment.
2.2.1.2. Treasury services:
BIDV Tien Giang always focuses on ensuring treasury safety and currency security, always complies with legal regulations, and minimizes risks in operations such as: counting and collecting money from customers, receiving and delivering internal transactions, collecting from the State Bank (SBV) or other credit institutions, receiving ATM funds, bundling money, etc. BIDV Tien Giangs treasury service management department is always fully equipped with modern machinery and equipment such as: money transport vehicles, fire prevention tools, money counters, money detectors, magnifying glasses, etc. to ensure absolute safety in treasury operations, immediately identifying real and fake money and other risks that may affect people and assets of the bank and customers. In addition, implementing regulation 2480/QC dated October 28, 2008 between the State Bank of Tien Giang province and the Provincial Police on coordination in the fight against counterfeit money, in the 3-year review of implementation, BIDV Tien Giang discovered, seized and submitted to the State Bank of Tien Giang province 475 banknotes of various denominations and was commended by the Provincial Police and the State Bank of Tien Giang province [17].
Chart 2.4. Net income from treasury services in the period 2011-2015
Unit: Million VND
350
300
250
200
150
100
50
0
105 122
309 289 279
2011 2012 2013 2014 2015
Net income from treasury services
(Source: Report on the implementation of the annual business plan of the General Planning Department of BIDV Tien Giang [24])
However, as shown in Figure 2.4, income from treasury operations is not high and fluctuates. Specifically, in the period 2011-2013, net income increased and increased most sharply in 2013, then in the period 2013-2015, there was a downward trend. This fluctuation is due to the fact that fees collected from treasury services are often very low and can even be waived to attract customers to use other services.
2.2.1.3. Guarantee and trade finance services:
BIDV Tien Giang, thanks to the advantages of the province and the favorable location of the Branch, has continuously focused on developing income from guarantee services and trade finance.
Chart 2.5. Net income from guarantee and trade finance services in the period 2011-2015
Unit: Million VND
14000
12000
10000
8000
6000
4000
2000
0
5193 5695
2742 3420
8889
3992
11604 12206
5143 5312
2011 2012 2013 2014 2015
Net income from guarantee services Net income from Trade Finance
(Source: Report on the implementation of the annual business plan of the General Planning Department of BIDV Tien Giang [24])
Through chart 2.5, we can see that BIDV Tien Giangs income from guarantee services and trade finance has grown over the years. The reason is: Among BIDV Tien Giangs corporate customers, the construction industry is the industry with the highest proportion of customers after the trading industry, this is a group of customers with potential to develop guarantee services. The second group of customers is corporate customers in the fields of agricultural production, livestock and seafood processing with high import and export turnover in the area.
are the target of trade finance development. In addition, BIDV Tien Giang also focuses on continuously developing these customer groups to increase revenue for many other products and services in the future.
2.2.1.4. Card and POS services:
As a service that BIDV Tien Giang has recently developed strongly, it can be said that this is a very potential market and has the ability to develop even more strongly in the future. Card services with outstanding advantages such as fast payment time, wide payment range, quite safe, effective and suitable for the integration trend and the Project to promote non-cash payments in Vietnam. Cards have become a modern and popular payment tool. BIDV Tien Giang early identified that developing card services is to expand the market to people in society, create capital mobilized from card-opened accounts, contribute to diversifying banking activities, enhance the image of the bank, bring the BIDV Tien Giang brand to people as quickly and easily as possible. BIDV Tien Giang is currently providing card types such as: credit cards (BIDV MasterCard Platinum, BIDV Visa Gold Precious, BIDV Visa Manchester United, BIDV Visa Classic), international debit cards (BIDV Ready Card, BIDV Manu Debit Card), domestic debit cards (BIDV Harmony Card, BIDV eTrans Card, BIDV Moving Card, BIDV-Lingo Co-branded Card, BIDV-Co.opmart Co-branded Card). These cards can be paid via POS/EDC or on the ATM system. In addition, with debit cards, customers can not only withdraw money via ATMs but also perform utilities such as mobile top-up, online payment, money transfer,... through electronic banking services.
In order to attract customers with card services, BIDV Tien Giang has continuously increased the installation of ATMs. As of December 31, 2015, BIDV Tien Giang has 23 ATMs combined with 7 ATMs in the same system of BIDV My Tho, so the number of ATMs is quite large, especially in the center of My Tho City, but is not yet fully present in the districts. Basic services on ATMs such as withdrawing money, checking balances, printing short statements,... BIDV ATMs accept cards from banks in the system.
Banknetvn and Smartlink, cards branded by international card organizations Union Pay (CUP), VISA, MasterCard and cards of banks in the Asian Payment Network. From here, cardholders can make bill payments for themselves or others at ATMs, by simply entering the subscriber number or customer code, booking code that service providers notify and make bill payments.
Chart 2.6. Net income from card services in the period 2011-2015
Unit: Million VND
3500
3000
2500
2000
1500
1000
500
0
687
1023
1547
2267
3104
2011 2012 2013 2014 2015
Net income from card services
(Source: Report on the implementation of the annual business plan of the General Planning Department of BIDV Tien Giang [24])
Through chart 2.6, it can be seen that BIDV Tien Giangs card service income is constantly growing because the Branch focuses on developing businesses operating in industrial parks, which are the source of customers for salary payment products, ATMs, BSMS. Specifically, there are companies such as Freeview, Quang Viet, Dai Thanh, which are businesses with a large number of card openings at the Branch, contributing to the increase in card service fees [25].
Table 2.6. Number of ATMs and POS machines in 2015 of some banks in Tien Giang area.
Unit: Machine
STT
Bank name
Number of ATMs
Cumulative number of ATM cards
POS machine
1
BIDV Tien Giang
23
97,095
22
2
BIDV My Tho
7
21,325
0
3
Agribank Tien Giang
29
115,743
77
4
Vietinbank Tien Giang
16
100,052
54
5
Dong A Tien Giang
26
97,536
11
6
Sacombank Tien Giang
24
88,513
27
7
Vietcombank Tien Giang
15
61,607
96
8
Vietinbank - Tay Tien Giang Branch
6
46,042
38
(Source: 2015 Banking Activity Data Report of the General and Internal Control Department of the Provincial State Bank [21])
Through table 2.6, the author finds that the number of ATMs of BIDV Tien Giang is not much, ranking fourth after Agribank Tien Giang, Dong A Tien Giang, Sacombank Tien Giang. The number of POS machines of BIDV Tien Giang is very small, only higher than Dong A Tien Giang and BIDV My Tho in the initial stages of merging the BIDV system. Besides, BIDV Tien Giang has a high number of cards increasing over the years (table 2.7) but the cumulative number of cards issued up to December 31, 2015 is still relatively low compared to Agribank, Vietcombank, Dong A (table 2.6).
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