Brand Valuation

+ Build a correct and reasonable theoretical model of bank brand value + Data collected from the market must be large enough, effective and highly reliable. + Data analysis and processing must be accurate. When all of the above conditions are met, the value of a commercial bank brand is determined ...

Building and communicating with a compelling identity (Karaosmanoglu & ctg, 2006). Therefore, a companys brand can be understood in terms of the way the company communicates with its customers through its identity. In summary, brands are defined in three approaches: from the marketing ...