Ben Thanh

Company image to tourists, promotion on mass media, especially newspapers and television. - Diversify company forms and travel products. + Establish multiple companies for each market segment and each tourism product to specialize the product and improve service quality for each tourist group. This ...

LIST OF ABBREVIATIONS Ben Thanh Tourist : Ben Thanh Tourist Service Joint Stock Company TC: Reliability DU: Responsiveness DC: Empathy PV: Service capacity HH: Tangible means GC: Service price HL: Satisfaction SPSS: SPSS statistical analysis software SERVQUAL: Service quality scale EFA: Exploratory ...