information about trademark infringement such as using similar trademarks or packaging of competitors. Because this infringement will cause direct economic damage. Therefore, the company's sales team must constantly monitor the market, in markets where the company does not have branches, this work requires close coordination with local representatives or sales agents. This issue will be most effectively implemented if there is cooperation from consumers, raising customers' awareness of the company's brand, organizing consultations, and fully introducing to important customers.
b. Keep full evidence of trademark use in commerce
Storing evidence of trademark use will be important information when businesses face trademark disputes. Including evidence of acceptance of trademark use by the registration authority and evidence of continuous use of the trademark from the past to the present such as: certificates, packaging samples with previous production dates, newspaper and television advertisements, participation in fairs, dealer networks, sales results, advertising and marketing costs, etc.
Storing this data is also very useful for businesses when they are considered for recognition as famous brands.
c. Include brand terms in all franchise, agency, joint venture, corporate reorganization, and parent-subsidiary agreements.
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In fact, the situation of companies being abused or having their trademarks appropriated by their own partners is quite common. Therefore, it is extremely necessary to include provisions on the scope of use, the scope of franchise (if any), prohibition of registration in a third country, and mandatory prior notice and permission from the real owner before using the trademark in any case to prevent trademark abuse and serve as evidence when disputes arise.
Conclusion
Thus, for the Vietnamese brand to have a position in the international market, it must go through a long road with many difficulties and challenges ahead. This is a problem that each enterprise can quickly solve, but requires full coordination between the business community and the relevant ministries and branches to be able to solve all the fundamental problems for brand development. From recognizing the role of the brand in the development of each enterprise, the economy of a country and the lives of workers, raising awareness of building and protecting the brand and considering it an inevitable development need to boldly invest in the brand, have the right strategy and decisions combined with directional policies, support to create favorable conditions for the development of Vietnamese brands.
In order for Vietnamese people to be proud in the future when Vietnamese brands are favored by consumers in the world market, each business, if it does not want to exclude itself from the need for development, must immediately start planning to build and develop its own brand.
With the content mentioned in this article, I hope I have done well the topic chosen for my university graduation thesis with the guidance and enthusiastic help of those who have helped me.
to carry out this topic. I would like to express my sincere thanks to the Trade Promotion Agency - Ministry of Trade, friends, family, especially the instructor - Master Nguyen Thuc Anh, lecturer of the Faculty of Business Administration and the teachers of the Foreign Trade University who have given me valuable knowledge to be able to complete this topic. I look forward to receiving guidance and comments from teachers, students and those interested in this topic.
References
1. WIPO ASEAN Regional Workshop on International Protection of Trademarks.
2. European Market - Trade Promotion Agency, 2002
3. Trade promotion and support workshop for export enterprises
4. Footwear industry in Vietnam: trade policy and market opportunities-World Bank.
5. Basic Marketing - Philip Kotler
6. Saigon Marketing Newspaper, 2002 issues
7. Vietnam Economic Times, issues 2001, 2002
8. Investment Newspaper, issues of 2002
9. Doing business with the Japanese market - Labor Publishing House, 2001 10. Foreign trade technical textbook - Education Publishing House, 1998
11. Websites: Trademark Law, Vietnam Express News, vneconomy, Vasac orient…