Paying insurance premiums, when an insurance event occurs, the beneficiary can get a larger amount of money. Paying insurance premiums is an obligation under the agreement, and at the same time, the insurance buyer cannot arbitrarily take back the paid fees (unlike depositing money in a bank), so it saves the insurance buyer from unnecessary expenses. However, saving in life insurance is not like other forms of saving such as bank savings, postal savings, although these types are all for the purpose of saving. Saving in life insurance is saving regularly, with a plan and discipline. At the same time, it is also saving from very small amounts of money until the contract expires or an insurance event occurs, the customer will receive a very large amount of money from the insurer. Bank savings or postal savings cannot be strict and are not equal to small periodic amounts like life insurance, but with relatively large amounts of money, which not all customers can meet.
- Life insurance meets many different purposes of the insured : there are many different types of life insurance, so it can meet many different purposes of the insured. Specifically: Death insurance helps the insured leave a sum of insurance money to their family when they pass away. This amount meets many wishes of the deceased such as: supporting parents, educating children; Retirement insurance will meet the needs of customers with monthly allowances, thereby bringing comfort to old age, ensuring a stable pension for everyone, including those without social insurance. Life insurance also helps customers realize big plans in the future such as buying a new car, buying a house, preserving assets, etc. In addition, life insurance contracts are sometimes used
used as collateral to borrow capital for the purpose of starting a business, purchasing assets...
Maybe you are interested!
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Law on life insurance business in Vietnam - Theoretical and practical issues - 2 -
Law on life insurance business in Vietnam - Theoretical and practical issues - 22 -
Law on life insurance business in Vietnam - Theoretical and practical issues - 5 -
Law on life insurance business in Vietnam - Theoretical and practical issues - 12 -
Pre-tax Profit of Bidv Tien Giang in the Period 2011-2015
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At that time, the Branch had to set aside a provision for credit risks, which reduced the Branch's income.
Chart 2.2. Pre-tax profit of BIDV Tien Giang in the period 2011-2015
Unit: Billion VND
140
120
100
80
60
40
20
0
63.3
80.34
89.29
110.08
131.99
2011 2012 2013 2014 2015
Profit before tax
(Source: Report on the implementation of the annual business plan of the General Planning Department of BIDV Tien Giang [24])
However, through chart 2.2, it can be seen that BIDV Tien Giang's profit is still increasing continuously, and its operating efficiency is currently leaking. This is a contribution of non-credit services, and this service segment will be increasingly focused on growth by BIDV Tien Giang to ensure the highest profit safety because credit activities have many potential risks. At the same time, focusing on developing non-credit services is consistent with one of the contents of restructuring the financial activities of credit institutions in the project "Restructuring the system of credit institutions in the period 2011-2015" approved by the Prime Minister in Decision No. 254/QD-TTg dated March 1, 2012 [14]: "Gradually shifting the business model of commercial banks towards reducing dependence on credit activities and increasing income from non-credit services".
2.2. Current status of non-credit service development at BIDV Tien Giang.
2.2.1. BIDV Tien Giang has deployed the development of non-credit services in recent times.
Along with the development of the Head Office, BIDV Tien Giang's products and services are constantly improved and deployed in a diverse manner to ensure provision for many different customer groups in the area: individual customers, corporate customers, and financial institutions. Typical services are as follows: Payment services, treasury services, guarantee services, card services, trade finance, other services: Western Union, insurance commissions, consulting services, foreign exchange derivatives trading, e-banking services,...
2.2.1.1. Payment services:
In accordance with the Prime Minister's Project to promote non-cash payments in Vietnam [15], banks in Tien Giang province have continuously developed payment services to reduce customers' cash usage habits through card services and electronic banking services such as: salary payment through accounts, focusing on developing card acceptance points, developing multi-purpose cards, paying social insurance by transfer, paying bills through banks, etc.
Chart 2.3. Net income from payment services in the period 2011-2015
Unit: Million VND
6000
5000
4000
3000
2000
1000
0
3922 4065
4720 5084 5324
2011 2012 2013 2014 2015
Net income from payment services
(Source: Report on the implementation of the annual business plan of the General Planning Department of BIDV Tien Giang [24])
Along with the technological development of the entire system, BIDV Tien Giang has a payment system with a fairly stable transaction processing speed, bringing many conveniences to customers. The results of observing chart 2.3 show that the income from payment services that the Branch has achieved has grown over the years but the speed is not high and the products are not outstanding compared to other banks. Domestic payment products such as: Online bill payment, electricity bills, water bills, insurance premiums, cable TV bills, telecommunications fees, airline tickets, etc. bring many conveniences to customers. Regarding international payment, this is an indispensable activity for foreign economic activities, BIDV Tien Giang is providing international payment methods for small enterprises producing agriculture, aquatic food and seafood that have credit relationships with banks in industrial parks in Tien Giang province such as: money transfer, collection, L/C payment.
2.2.1.2. Treasury services:
BIDV Tien Giang always focuses on ensuring treasury safety and currency security, always complies with legal regulations, and minimizes risks in operations such as: counting and collecting money from customers, receiving and delivering internal transactions, collecting from the State Bank (SBV) or other credit institutions, receiving ATM funds, bundling money, etc. BIDV Tien Giang's treasury service management department is always fully equipped with modern machinery and equipment such as: money transport vehicles, fire prevention tools, money counters, money detectors, magnifying glasses, etc. to ensure absolute safety in treasury operations, immediately identifying real and fake money and other risks that may affect people and assets of the bank and customers. In addition, implementing regulation 2480/QC dated October 28, 2008 between the State Bank of Tien Giang province and the Provincial Police on coordination in the fight against counterfeit money, in the 3-year review of implementation, BIDV Tien Giang discovered, seized and submitted to the State Bank of Tien Giang province 475 banknotes of various denominations and was commended by the Provincial Police and the State Bank of Tien Giang province [17].
Chart 2.4. Net income from treasury services in the period 2011-2015
Unit: Million VND
350
300
250
200
150
100
50
0
105 122
309 289 279
2011 2012 2013 2014 2015
Net income from treasury services
(Source: Report on the implementation of the annual business plan of the General Planning Department of BIDV Tien Giang [24])
However, as shown in Figure 2.4, income from treasury operations is not high and fluctuates. Specifically, in the period 2011-2013, net income increased and increased most sharply in 2013, then in the period 2013-2015, there was a downward trend. This fluctuation is due to the fact that fees collected from treasury services are often very low and can even be waived to attract customers to use other services.
2.2.1.3. Guarantee and trade finance services:
BIDV Tien Giang, thanks to the advantages of the province and the favorable location of the Branch, has continuously focused on developing income from guarantee services and trade finance.
Chart 2.5. Net income from guarantee and trade finance services in the period 2011-2015
Unit: Million VND
14000
12000
10000
8000
6000
4000
2000
0
5193 5695
2742 3420
8889
3992
11604 12206
5143 5312
2011 2012 2013 2014 2015
Net income from guarantee services Net income from Trade Finance
(Source: Report on the implementation of the annual business plan of the General Planning Department of BIDV Tien Giang [24])
Through chart 2.5, we can see that BIDV Tien Giang's income from guarantee services and trade finance has grown over the years. The reason is: Among BIDV Tien Giang's corporate customers, the construction industry is the industry with the highest proportion of customers after the trading industry, this is a group of customers with potential to develop guarantee services. The second group of customers is corporate customers in the fields of agricultural production, livestock and seafood processing with high import and export turnover in the area.
are the target of trade finance development. In addition, BIDV Tien Giang also focuses on continuously developing these customer groups to increase revenue for many other products and services in the future.
2.2.1.4. Card and POS services:
As a service that BIDV Tien Giang has recently developed strongly, it can be said that this is a very potential market and has the ability to develop even more strongly in the future. Card services with outstanding advantages such as fast payment time, wide payment range, quite safe, effective and suitable for the integration trend and the Project to promote non-cash payments in Vietnam. Cards have become a modern and popular payment tool. BIDV Tien Giang early identified that developing card services is to expand the market to people in society, create capital mobilized from card-opened accounts, contribute to diversifying banking activities, enhance the image of the bank, bring the BIDV Tien Giang brand to people as quickly and easily as possible. BIDV Tien Giang is currently providing card types such as: credit cards (BIDV MasterCard Platinum, BIDV Visa Gold Precious, BIDV Visa Manchester United, BIDV Visa Classic), international debit cards (BIDV Ready Card, BIDV Manu Debit Card), domestic debit cards (BIDV Harmony Card, BIDV eTrans Card, BIDV Moving Card, BIDV-Lingo Co-branded Card, BIDV-Co.opmart Co-branded Card). These cards can be paid via POS/EDC or on the ATM system. In addition, with debit cards, customers can not only withdraw money via ATMs but also perform utilities such as mobile top-up, online payment, money transfer,... through electronic banking services.
In order to attract customers with card services, BIDV Tien Giang has continuously increased the installation of ATMs. As of December 31, 2015, BIDV Tien Giang has 23 ATMs combined with 7 ATMs in the same system of BIDV My Tho, so the number of ATMs is quite large, especially in the center of My Tho City, but is not yet fully present in the districts. Basic services on ATMs such as withdrawing money, checking balances, printing short statements,... BIDV ATMs accept cards from banks in the system.
Banknetvn and Smartlink, cards branded by international card organizations Union Pay (CUP), VISA, MasterCard and cards of banks in the Asian Payment Network. From here, cardholders can make bill payments for themselves or others at ATMs, by simply entering the subscriber number or customer code, booking code that service providers notify and make bill payments.
Chart 2.6. Net income from card services in the period 2011-2015
Unit: Million VND
3500
3000
2500
2000
1500
1000
500
0
687
1023
1547
2267
3104
2011 2012 2013 2014 2015
Net income from card services
(Source: Report on the implementation of the annual business plan of the General Planning Department of BIDV Tien Giang [24])
Through chart 2.6, it can be seen that BIDV Tien Giang's card service income is constantly growing because the Branch focuses on developing businesses operating in industrial parks, which are the source of customers for salary payment products, ATMs, BSMS. Specifically, there are companies such as Freeview, Quang Viet, Dai Thanh, which are businesses with a large number of card openings at the Branch, contributing to the increase in card service fees [25].
Table 2.6. Number of ATMs and POS machines in 2015 of some banks in Tien Giang area.
Unit: Machine
STT
Bank name
Number of ATMs
Cumulative number of ATM cards
POS machine
1
BIDV Tien Giang
23
97,095
22
2
BIDV My Tho
7
21,325
0
3
Agribank Tien Giang
29
115,743
77
4
Vietinbank Tien Giang
16
100,052
54
5
Dong A Tien Giang
26
97,536
11
6
Sacombank Tien Giang
24
88,513
27
7
Vietcombank Tien Giang
15
61,607
96
8
Vietinbank - Tay Tien Giang Branch
6
46,042
38
(Source: 2015 Banking Activity Data Report of the General and Internal Control Department of the Provincial State Bank [21])
Through table 2.6, the author finds that the number of ATMs of BIDV Tien Giang is not much, ranking fourth after Agribank Tien Giang, Dong A Tien Giang, Sacombank Tien Giang. The number of POS machines of BIDV Tien Giang is very small, only higher than Dong A Tien Giang and BIDV My Tho in the initial stages of merging the BIDV system. Besides, BIDV Tien Giang has a high number of cards increasing over the years (table 2.7) but the cumulative number of cards issued up to December 31, 2015 is still relatively low compared to Agribank, Vietcombank, Dong A (table 2.6).
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- Life insurance contracts are often long-term and very diverse and complex: In fact, the shortest term of a life insurance contract that insurers provide is 5 years. The long-term nature of a life insurance contract is to ensure the insurer's rights in investment activities while meeting the savings purposes of the insurance buyer. On the other hand, a long contract term will help the insurance buyer be able to pay insurance premiums. The diversity and complexity of life insurance is reflected in its products. Each life insurance product has many different types. For example, protection and savings contracts have terms of 5 years, 10 years, 15 years, 20 years. Each contract has a different term, different insurance amount, and different ages of participants. Even the relationships in a contract are quite complicated. Each life insurance contract can have 4 parties involved: the insurer, the insured, the insured and the beneficiary. It can be said that insurance contracts are richer but also much more complicated than non-life insurance contracts.
- Determining the value of life insurance participation is quite complicated : Life insurance premiums are calculated on a scientific basis, so that the insurance fund can accumulate enough money to pay when the life insurance contract expires or when an event within the scope of insurance occurs. In addition, the premium is also used to set up reserves, management costs and profits. To produce normal products, it is only necessary to indicate the actual costs incurred, that is, the input costs, these are accounted for in detail, fully and accurately to serve the valuation process. Life insurance is different, in the business process

Enterprises need to pay for contract management costs, exploitation costs, etc. However, these costs are only a part of the price of life insurance products. Other factors depend on: the age of the insured, average life expectancy, insurance amount, participation period, payment method, investment interest rate, inflation rate of currency, etc. Therefore, the pricing process here requires a firm grasp of the characteristics of each type of product, analysis of cash flow as well as the development trend of each product in the market.
1.1.3. The role of life insurance
- Firstly, for the people, life insurance contributes to stabilizing the lives of individuals and families, and is a spiritual support for the insured. Risks can occur at any time and reality has proven that many individuals and families become difficult and destitute when a family member, especially the breadwinner, dies or is permanently disabled. At that time, the family must pay for funeral expenses, burial, hospitalization, medicine, surgery costs and compensate for lost regular income. More difficult is a series of obligations and responsibilities that the deceased has not yet completed such as: paying debts, supporting elderly parents, raising children to study... Although the social security system and social organizations can provide financial support, it is only temporary in the short term, not ensuring long-term financial security, life insurance will partly solve those difficulties.
- Second, through life insurance services, a service with a large number of participants, insurers collect fees to form an insurance fund, which is used mainly for compensation, payment and reserve purposes. When idle, it will be a useful source of investment capital contributing to development and
economic growth. This source of capital not only has a long-term investment effect, but also contributes to the practice of saving, fighting inflation and creating more jobs for workers. Nowadays, in many countries around the world, scientific advances have contributed to accelerating the process of production development, improving socio-economic life, and prolonging the life expectancy of the population. This is a good thing, but it also poses a number of issues for society, first of all the State budget, that need to be addressed. That is, having to allocate an increasing amount of budget corresponding to the population growth and life expectancy to solve social security regimes, especially for the elderly and homeless. Therefore, the part of the budget invested in development will be more or less affected.
To overcome this impact, many countries in the world have used other measures to supplement development investment capital. This is considered a measure to support the State budget in ensuring normal living conditions for the elderly and disabled people in addition to the State's social welfare benefits and is a source of additional capital for the State budget in investing in production development, creating jobs, maintaining order and social stability.
- Third, life insurance is an effective tool to mobilize idle cash resources in all social classes to practice savings, contributing to fighting inflation. In terms of products, all life insurance products are able to resist the effects of inflation because when calculating insurance premiums, insurance companies apply a discount rate, this interest will compensate for the depreciation. When participating in life insurance, customers can rest assured about the value of money because when participating in insurance, the amount of insurance premium paid by the insured is not a static source of money but money that generates money.
The insurance premium is invested by the insurance company and the investment interest is returned to the insured in the form of a discount on the insurance premium cash flow, and also in the form of interest sharing. It is also important to note that when participating in insurance and paying periodic premiums, not the entire premium is affected by inflation corresponding to the insurance term, but each part of the premium will be affected in different terms. Through that, we see the great role of life insurance in curbing inflation.
- Fourth, life insurance also contributes to solving a number of social problems such as: creating more jobs for workers, increasing investment capital for children's education, creating a beautiful lifestyle, saving with a plan... In a highly competitive environment, life insurance companies that want to develop products and expand their market need a large-scale agent system to help promote, advise and distribute the company's life insurance products to customers. When organizing life insurance services, life insurance companies also need a large number of employees using computers, statisticians, accountants... because of the wide range and scope, long time, so developing this service will create more jobs for workers.
In recent times, the actual number in Vietnam as well as experience in other countries shows that the force of life insurance agents will develop very rapidly in the coming time. The construction and development of the force of agents and employees of life insurance companies has created jobs for thousands of workers, contributing to the stability of security and order for society and economic growth for the country. Thus, it can be said that life insurance is both a source of additional capital for development investment and an effective tool to curb inflation, creating jobs.
jobs for workers, reduce difficulties for individuals and families of people at risk, in order to contribute to protecting national security, ensuring and stabilizing the economic and social life in each country. Therefore, for countries where the State's role in social security is not yet strong, it is necessary to promote long-term life insurance services because it contributes to supporting the State budget to solve some difficulties in social security funding and development investment.
1.2. Basic types of life insurance
1.2.1. Types of individual life insurance
- Life insurance : “Life insurance is an insurance service for the case where the insured person lives to a certain period, according to which the insurance company must pay the insurance money to the beneficiary, if the insured person still lives to the period agreed upon in the insurance contract” [20, D3]. The characteristics of this insurance product are: The insurance money is paid on the contract maturity date when the insured person is still alive; The contract term is determined; It is a type of insurance that is purely economical; The insurance premium can be paid once or periodically within a certain period of time less than or equal to the insurance term of the contract; Interest may or may not be divided; The surrender value (refund value) may be paid when there are no conditions to continue participating in the insurance.[18, p13]
- Term insurance : “Term insurance is an insurance service for the case of the insured person dying within a certain period of time, according to which the insurance company must pay the insurance money to the beneficiary, if the insured person dies within the period agreed upon in the insurance contract”[20, D3]. The characteristics of this insurance product are: The insurance period is determined, usually this period is 1 year, 5 years, 10 years or determined by the period of time
from the time of participation to the age of the insured when the contract ends; Usually implemented under an insurance contract but sometimes implemented as a supplementary product or additional insurance benefit of the insurance contract; Insurance premiums can be paid once or periodically for a certain period of time less than or equal to the insurance period of the contract. The insurance premium is low because there is no need to establish a savings fund for the insured; This product can be implemented for individuals or for a group of people under the same contract.[18, p14]
- Mixed insurance: Mixed insurance is an insurance business that combines life insurance and death insurance[20, D3]. This insurance product has the following characteristics: It both insures against risks and saves money; The insurance amount is paid when the contract matures or when the insured person dies during the insurance period. That is, in all cases, the insurance company must pay benefits to the customer; The insurance period is predetermined (usually 5 years, 10 years, etc.); The insurance premium can be paid once or periodically within a certain period of time less than or equal to the insurance period of the contract; Interest may or may not be paid; The surrender value (refund value) may be paid when there are no conditions for continuing.
- Whole life insurance: “ Whole life insurance is an insurance service for the case of the insured person dying at any time during his/her life”[20, D3]. The characteristics of this product are: The insurance amount is paid when the insured person dies; The insurance period is indefinite; The insurance premium can be paid once or periodically and does not change during the insurance period; Whole life insurance is a type of long-term insurance and the premium payment creates a savings amount for the beneficiary because it is certain
The insurance company will pay the insurance amount; May or may not pay interest; May be paid the surrender value (refund value) when there are no conditions to continue participating in the insurance. .[18, p15]
- Periodic payment insurance: “Periodic payment insurance is an insurance service for the case where the insured person lives to a certain period; after that period, the insurance company must pay periodic insurance money to the beneficiary according to the agreement in the insurance contract”[20, D3]. The characteristics of this product are: The insurance money is paid when a certain period is reached; The insurance premium can be paid once or periodically and does not change during the insurance period; Interest may or may not be shared; The surrender value (refund value) may be paid when there are no conditions to continue participating in the insurance.
1.2.2. Types of group life insurance
Group insurance has many similar characteristics to individual life insurance, but the most noticeable difference is: Group insurance is insurance for a group of people, instead of just insuring one person or a family member as in an individual insurance contract. The "group" here must satisfy the condition that a group of people is established not for the purpose of participating in insurance. Unlike individual life insurance, the premium of group life insurance is calculated based on the risk characteristics of the entire group such as age, occupation, and gender.
The process of forming a homogeneous group of insureds to which the law of large numbers can be applied, and from which the probability of death or illness in that group can be estimated. Since insureds do not have to provide evidence of insurability on an individual basis, the purpose of this exercise is to minimize adverse selection for the insurer by any





![Pre-tax Profit of Bidv Tien Giang in the Period 2011-2015
zt2i3t4l5ee
zt2a3gsnon-credit services, joint stock commercial bank
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At that time, the Branch had to set aside a provision for credit risks, which reduced the Branchs income.
Chart 2.2. Pre-tax profit of BIDV Tien Giang in the period 2011-2015
Unit: Billion VND
140
120
100
80
60
40
20
0
63.3
80.34
89.29
110.08
131.99
2011 2012 2013 2014 2015
Profit before tax
(Source: Report on the implementation of the annual business plan of the General Planning Department of BIDV Tien Giang [24])
However, through chart 2.2, it can be seen that BIDV Tien Giangs profit is still increasing continuously, and its operating efficiency is currently leaking. This is a contribution of non-credit services, and this service segment will be increasingly focused on growth by BIDV Tien Giang to ensure the highest profit safety because credit activities have many potential risks. At the same time, focusing on developing non-credit services is consistent with one of the contents of restructuring the financial activities of credit institutions in the project Restructuring the system of credit institutions in the period 2011-2015 approved by the Prime Minister in Decision No. 254/QD-TTg dated March 1, 2012 [14]: Gradually shifting the business model of commercial banks towards reducing dependence on credit activities and increasing income from non-credit services.
2.2. Current status of non-credit service development at BIDV Tien Giang.
2.2.1. BIDV Tien Giang has deployed the development of non-credit services in recent times.
Along with the development of the Head Office, BIDV Tien Giangs products and services are constantly improved and deployed in a diverse manner to ensure provision for many different customer groups in the area: individual customers, corporate customers, and financial institutions. Typical services are as follows: Payment services, treasury services, guarantee services, card services, trade finance, other services: Western Union, insurance commissions, consulting services, foreign exchange derivatives trading, e-banking services,...
2.2.1.1. Payment services:
In accordance with the Prime Ministers Project to promote non-cash payments in Vietnam [15], banks in Tien Giang province have continuously developed payment services to reduce customers cash usage habits through card services and electronic banking services such as: salary payment through accounts, focusing on developing card acceptance points, developing multi-purpose cards, paying social insurance by transfer, paying bills through banks, etc.
Chart 2.3. Net income from payment services in the period 2011-2015
Unit: Million VND
6000
5000
4000
3000
2000
1000
0
3922 4065
4720 5084 5324
2011 2012 2013 2014 2015
Net income from payment services
(Source: Report on the implementation of the annual business plan of the General Planning Department of BIDV Tien Giang [24])
Along with the technological development of the entire system, BIDV Tien Giang has a payment system with a fairly stable transaction processing speed, bringing many conveniences to customers. The results of observing chart 2.3 show that the income from payment services that the Branch has achieved has grown over the years but the speed is not high and the products are not outstanding compared to other banks. Domestic payment products such as: Online bill payment, electricity bills, water bills, insurance premiums, cable TV bills, telecommunications fees, airline tickets, etc. bring many conveniences to customers. Regarding international payment, this is an indispensable activity for foreign economic activities, BIDV Tien Giang is providing international payment methods for small enterprises producing agriculture, aquatic food and seafood that have credit relationships with banks in industrial parks in Tien Giang province such as: money transfer, collection, L/C payment.
2.2.1.2. Treasury services:
BIDV Tien Giang always focuses on ensuring treasury safety and currency security, always complies with legal regulations, and minimizes risks in operations such as: counting and collecting money from customers, receiving and delivering internal transactions, collecting from the State Bank (SBV) or other credit institutions, receiving ATM funds, bundling money, etc. BIDV Tien Giangs treasury service management department is always fully equipped with modern machinery and equipment such as: money transport vehicles, fire prevention tools, money counters, money detectors, magnifying glasses, etc. to ensure absolute safety in treasury operations, immediately identifying real and fake money and other risks that may affect people and assets of the bank and customers. In addition, implementing regulation 2480/QC dated October 28, 2008 between the State Bank of Tien Giang province and the Provincial Police on coordination in the fight against counterfeit money, in the 3-year review of implementation, BIDV Tien Giang discovered, seized and submitted to the State Bank of Tien Giang province 475 banknotes of various denominations and was commended by the Provincial Police and the State Bank of Tien Giang province [17].
Chart 2.4. Net income from treasury services in the period 2011-2015
Unit: Million VND
350
300
250
200
150
100
50
0
105 122
309 289 279
2011 2012 2013 2014 2015
Net income from treasury services
(Source: Report on the implementation of the annual business plan of the General Planning Department of BIDV Tien Giang [24])
However, as shown in Figure 2.4, income from treasury operations is not high and fluctuates. Specifically, in the period 2011-2013, net income increased and increased most sharply in 2013, then in the period 2013-2015, there was a downward trend. This fluctuation is due to the fact that fees collected from treasury services are often very low and can even be waived to attract customers to use other services.
2.2.1.3. Guarantee and trade finance services:
BIDV Tien Giang, thanks to the advantages of the province and the favorable location of the Branch, has continuously focused on developing income from guarantee services and trade finance.
Chart 2.5. Net income from guarantee and trade finance services in the period 2011-2015
Unit: Million VND
14000
12000
10000
8000
6000
4000
2000
0
5193 5695
2742 3420
8889
3992
11604 12206
5143 5312
2011 2012 2013 2014 2015
Net income from guarantee services Net income from Trade Finance
(Source: Report on the implementation of the annual business plan of the General Planning Department of BIDV Tien Giang [24])
Through chart 2.5, we can see that BIDV Tien Giangs income from guarantee services and trade finance has grown over the years. The reason is: Among BIDV Tien Giangs corporate customers, the construction industry is the industry with the highest proportion of customers after the trading industry, this is a group of customers with potential to develop guarantee services. The second group of customers is corporate customers in the fields of agricultural production, livestock and seafood processing with high import and export turnover in the area.
are the target of trade finance development. In addition, BIDV Tien Giang also focuses on continuously developing these customer groups to increase revenue for many other products and services in the future.
2.2.1.4. Card and POS services:
As a service that BIDV Tien Giang has recently developed strongly, it can be said that this is a very potential market and has the ability to develop even more strongly in the future. Card services with outstanding advantages such as fast payment time, wide payment range, quite safe, effective and suitable for the integration trend and the Project to promote non-cash payments in Vietnam. Cards have become a modern and popular payment tool. BIDV Tien Giang early identified that developing card services is to expand the market to people in society, create capital mobilized from card-opened accounts, contribute to diversifying banking activities, enhance the image of the bank, bring the BIDV Tien Giang brand to people as quickly and easily as possible. BIDV Tien Giang is currently providing card types such as: credit cards (BIDV MasterCard Platinum, BIDV Visa Gold Precious, BIDV Visa Manchester United, BIDV Visa Classic), international debit cards (BIDV Ready Card, BIDV Manu Debit Card), domestic debit cards (BIDV Harmony Card, BIDV eTrans Card, BIDV Moving Card, BIDV-Lingo Co-branded Card, BIDV-Co.opmart Co-branded Card). These cards can be paid via POS/EDC or on the ATM system. In addition, with debit cards, customers can not only withdraw money via ATMs but also perform utilities such as mobile top-up, online payment, money transfer,... through electronic banking services.
In order to attract customers with card services, BIDV Tien Giang has continuously increased the installation of ATMs. As of December 31, 2015, BIDV Tien Giang has 23 ATMs combined with 7 ATMs in the same system of BIDV My Tho, so the number of ATMs is quite large, especially in the center of My Tho City, but is not yet fully present in the districts. Basic services on ATMs such as withdrawing money, checking balances, printing short statements,... BIDV ATMs accept cards from banks in the system.
Banknetvn and Smartlink, cards branded by international card organizations Union Pay (CUP), VISA, MasterCard and cards of banks in the Asian Payment Network. From here, cardholders can make bill payments for themselves or others at ATMs, by simply entering the subscriber number or customer code, booking code that service providers notify and make bill payments.
Chart 2.6. Net income from card services in the period 2011-2015
Unit: Million VND
3500
3000
2500
2000
1500
1000
500
0
687
1023
1547
2267
3104
2011 2012 2013 2014 2015
Net income from card services
(Source: Report on the implementation of the annual business plan of the General Planning Department of BIDV Tien Giang [24])
Through chart 2.6, it can be seen that BIDV Tien Giangs card service income is constantly growing because the Branch focuses on developing businesses operating in industrial parks, which are the source of customers for salary payment products, ATMs, BSMS. Specifically, there are companies such as Freeview, Quang Viet, Dai Thanh, which are businesses with a large number of card openings at the Branch, contributing to the increase in card service fees [25].
Table 2.6. Number of ATMs and POS machines in 2015 of some banks in Tien Giang area.
Unit: Machine
STT
Bank name
Number of ATMs
Cumulative number of ATM cards
POS machine
1
BIDV Tien Giang
23
97,095
22
2
BIDV My Tho
7
21,325
0
3
Agribank Tien Giang
29
115,743
77
4
Vietinbank Tien Giang
16
100,052
54
5
Dong A Tien Giang
26
97,536
11
6
Sacombank Tien Giang
24
88,513
27
7
Vietcombank Tien Giang
15
61,607
96
8
Vietinbank - Tay Tien Giang Branch
6
46,042
38
(Source: 2015 Banking Activity Data Report of the General and Internal Control Department of the Provincial State Bank [21])
Through table 2.6, the author finds that the number of ATMs of BIDV Tien Giang is not much, ranking fourth after Agribank Tien Giang, Dong A Tien Giang, Sacombank Tien Giang. The number of POS machines of BIDV Tien Giang is very small, only higher than Dong A Tien Giang and BIDV My Tho in the initial stages of merging the BIDV system. Besides, BIDV Tien Giang has a high number of cards increasing over the years (table 2.7) but the cumulative number of cards issued up to December 31, 2015 is still relatively low compared to Agribank, Vietcombank, Dong A (table 2.6).
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