CONCLUDE
Building a marketing strategy is an extremely important task for every business in general and banks in particular in order to most effectively achieve three goals: profit, position and safety. In a fiercely competitive market economy, to survive and develop, banks must constantly improve their policies and goals during the development period in order to achieve business goals as well as meet market demands, best respond to fluctuations brought about by the market, thereby enhancing the bank's competitiveness.
Based on the application of theories as well as practical applications from the bank's marketing activities, the essay has outlined general theories about commercial banks, marketing activities and other factors related to banking activities. From the current situation of marketing activities, the author has proposed a number of solutions to improve the effectiveness of marketing activities of Agribank Bac Ninh in the context of increasingly fierce competition between domestic and foreign banks.
Maybe you are interested!
-
Some solutions to improve Marketing mix activities at Dat Xanh Mien Nam Investment and Service Joint Stock Company - 15 -
Some Solutions To Improve Marketing Activities Of Tourism Trade And Investment Joint Stock Company -
Basis for Proposing Solutions to Improve Online Marketing Activities of Ilead Ama Hue International English Center System -
Multi-level marketing activities at Noni Vina Company Limited - current situation and development solutions - 11 -
Current situation and solutions of Marketing mix activities at Diana Diaper Company Limited - 20
However, due to limited knowledge and skills, this thesis will inevitably have errors, so we hope to receive positive comments from teachers and Agribank Bac Ninh to further improve this research topic.
The next research direction of the topic can focus on applying new technologies in marketing activities to create new breakthroughs, improve the competitiveness of Agribank Bac Ninh branch in the era of industry 4.0 when banking services are gradually being digitized and other commercial banks are rushing into the digital technology race to find customers for themselves.
REFERENCES
I. Vietnamese References
1. Duong Hong Anh (2010), Marketing activities of Vietnamese commercial banks: Current situation and solutions, PhD thesis, University of Economics Ho Chi Minh City.
2. Dao Hung Trong (2015), Solutions to improve retail banking marketing activities at Vietnam Joint Stock Commercial Bank for Investment and Development, Binh Duong branch, Master's thesis in Business Administration, University of Economics, Ho Chi Minh City.
3. Nghien Xuan Luc (2015), Marketing Mix Strategy at Bac A Commercial Joint Stock Bank - Hanoi branch, Master's thesis in Business Administration, University of Economics - Vietnam National University, Hanoi.
4. Ngo Thanh Tuy (2015), Solutions to improve the effectiveness of marketing activities at the Bank for Agriculture and Rural Development, Hanoi branch, Master's thesis in Business Administration, Foreign Trade University.
5. Nguyen Tan Dung (2013), Perfecting marketing policy at Vietnam Joint Stock Commercial Bank for Investment and Development - Binh Dinh branch, Master's thesis, Danang University.
6. Nguyen Thi Huyen (2016), Promoting marketing activities at Joint Stock Commercial Bank for Foreign Trade of Vietnam - Hai Duong branch, Master's thesis in Economics, Thang Long University.
II. English References
7. Cutler RP (2000). Principles of Marketing, translation Parsayyan A. (1383) published Birthdays.
8. Kotler, P. and Armstrong, G. (1989), Principles of Marketing, 4th edition Prentice-Hall, Engliwood Cliffs, NJ
9. Kotler, P. & Armstrong, G. (2013), Principles of Marketing. 14th edition. Edinburgh Gate Harlow Essex, England. Pearson Education.
10. Lenka, u, Suar, D and Mohapatra, PKJ (2009), Service Quality, Customer Satisfaction and customer Loyalty in India Commercial banking, Journal of Entreprenuership. 18(1), 47-64.
11. Möller, K. (2006), The Marketing Mix Revisited: Towards the 21st Century Marketing by E. Constantinides. Journal of Marketing Management, 22(3), 439-450.
12. Nmako, SG, Gyumti, NK & Wandaogou (2013), Customer Satisfaction with Internet Banking Services Quality in the Ghanaian Banking Industry. International Journal of Scientific and Technology Research, 2 (7).165-174.
13. Siddiqi, KO (2011), Interrelations between service Quality Attributes, Customer Satisfaction and Customer loyalty in the Banking sector in Bangladesh. International Journal of Business and Management. 6(3), 12-36.